It all began in September 1939, when Argelio Ortega, the second son of a family of livestock farmers from La Mancha, opened the first butcher's shop at number 19 on the central Emilio Castelar street in Alcázar de San Juan, Ciudad Real. It soon set itself apart from the rest by turning the shop into a point of reference thanks to the quality of its products, making Ortega synonymous with prestige. The opening of new shops in Tomelloso, Campo de Criptana, Pedro Muñoz and Herencia, and a second one in Alcázar de San Juan, bears witness to the company’s expansion and success. Now, in the full 21st century, the fourth generation of the Ortega family is at the helm of a business that is firmly committed to innovation. We have always had a butcher's shop specialising in meat, and our gourmet shop, for which we have carefully selected numerous products of the highest quality at reasonable prices. Our wine cellar at Ortega offers a selection of thousands of wines from all Spanish appellations of origin, from producers already committed to tradition or to innovation, from large or small wineries.